Weaknesses
In what areas do competitors continually beat your organisation?
What activities have lost money?
What do competitors value that your organisation does not?
Where in the organisation is there dysfunction?
Where are skill shortages to be found?
To where and why are old customers defecting?
Where is the greatest staff turnover happening?
What do the employees think are weaknesses?
What continually frustrates progress?
Is the 'fit' of the organisation to the needs?