====Opportunities====

Where are customers spending happily? 
What is the competition pursuing? 
What are the major trends driving business in your arena? 
What is making the most now money? 
What major forces are driving customer behaviour? 
What in the past made the most money? 
How has the scene changed over the past 5 years? 
What new skills can be deployed? 
What do employees think are the opportunities for the organisation? 
What big changes are looming? 
What is the vision and mission of the organisation?