Prompt Questions for SWOT
Strengths
What are the things that your organisation does excellently?
What are the things that beat the rivals?
What things do competitors envy?
What activities make the most money?
What things are valuable and have taken time to develop and nurture?
What things stand out?
What do loyal customers say are strengths?
What fundamentals built the organisation?
What niches does the organisation serve?
What engenders pride an d praise?
What do staff think are strengths?
What drives growth?