AVK denkcel voor OTC project:ConsumentenVoorkeur

=====ConsumentenAnalyseUK=====

====Consumenten Analyse====
http://www.pagb.co.uk/pagb/downloads/marketinformation/Researchsummary.pdf

===== Overzicht van ziektes en percentage behandeld.=====
http://www.pagb.co.uk/pagb/primarysections/marketinformation/otcconsumeresearch.htm

http://www.avk.be/wikini/upload_dir/OTC/otcUK.csv
===="The Value (Â£M) Sales of OTC Medicines and Food Supplements in 2001/ 02",,,,====
" All Outlets (excl. Impulse and Health Food stores) ";

Geeft een goeie indeling van de groepen
en toont de manier hoe ze in UK de zaken opvolgen

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"Group";"Value (Â£M) Sales 52 w/e  30 Dec, 01";" "Sales 52 w/e  29 Dec, 02;"% Change";"Absolute Change Â£M"
"Pain Relief Total";"406,9";"415,5";"2.1%";"8,6"
"Adult Oral Analgesics";"299,2";"301,7";"0.9%";"2,6"
"Paediatric Analgesics";"47,4";"48,8";"2.9%";"1,4"
"Topical Analgesics";"37,7";"41;""8.7%";"3,3"
"Oral Lesions & Toothache";"22,6";"24";"6.0%";"1,4"
"Skin Treatments (incl. Scalp Treatments)";"287,6";"298,8";"3.9%";"11,2"
"Anti-Fungals";"50,5";"54,1";"7.2%";"3,6"
"Anti-Haemorrhoids";"20,2";"21,2";"4.9%";"1"
"Antiseptic Liquids";"19,1";"18,3";"-4.3%";"-0.8"
"Antiseptic Creams";"18,4";"18,1";"-1.8%";"-0.3"
"Cold Sore Treatments";"22,8";"23,1";"1.4%";"0,3"
"Dry Skin Treatment";"44,6";"50,1";"12.3%";"5,5"
"Feminine Care/Lub Jelly";"16,8";"19,3";"15.2%";"2,5"
"Insect Bite/Antiseptic Sprays";"10";"10,1";"1.6%";"0,2"
"Medicated Skincare";"74,6";"74";"-0.9%";"-0.7"
"Scalp Treatments";"10,5";"10,4";"-1.0%";"-0.1"
"Cough/Cold/Sore Throat";"351,9";"339,1";"-3.7%";"-12.9"
"Cold Flu Decongestants";"164,4";"160,6";"-2.3%";"-3.8"
"Cough Liquids";"96,8";"90";"-7.0%";"-6.8"
"Medicated Confectionery";"90,8";"88,5";"-2.5%";"-2.3"
"Gastro-Intestinal (incl.) Travel Sickness";"200,7";"210";"4.7%";"9,3"
"Anti-Diarrhoea's";"33,7";"36,2";"7.4%";"2,5"
"Indigestion Remedies";"97,1";"100,6";"3.6%";"3,5"
"Irritable Bowel Syndrome";"4,4";"4,6";"3.8%";"0,2"
"Laxatives";"37,8";"40,8";"8.0%";"3"
"Stomach Upset Remedies";"21,4";"20,9";"-2.2%";"-0.5"
"Travel Sickness";"6,3";"6,9";"9.3%";"0,6"
"Medicated Mouthwash/Sprays";"16,8";"20,2";"20.0%";"3,4"
"Hayfever Remedies";"63,9";"67,7";"5.8%";"3,7"
"Eye Care Treatment";"36,2";"37,5";"3.6%";"1,3"
"Sleeping Aids (incl. Herbal sleeping aids) ";"22,9";"24,2";"5.5%";"1,3"
"Smoking Cessation";"64,5";"71,9";"11.5%";"7,4"
"Vitamins & Minerals Total";"293,1";"276,6";"-5.6%";"-16.5"
"TOTAL OTC ";"1744,6";"1761,5";"1.0%";"16,8"
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